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On 27th April 2023 Murray Cowell offered a free webinar to help us – in our capacity as MBP teacher and instructor teacher – to build a sustainable practice.

In the interactive webinar Murray explored with us what ‘marketing’ truly means.
Here is a pdf of the How to Attract Clients to your Mindfulness Practice Using Ethical Marketing Methods in which he showed us how it is possible to establish a fully ethical approach to attract those people whom you know your mindfulness teaching practice can help.
A recording of the meeting is available on the eamba Youtube channel.

Murray created a programme specifically for the MBP teachers. All details published here.
Watch this video to understand more about Murray’s approach to helping mindfulness teachers.

For enrolment in the specifically created programme, priority was given to those teachers engaged locally in an eamba Association.
If you wish to participate in future edition, but are not yet or not now a member of a local eamba Association, you are still welcome to join.
Yet we warmly encourage you to connect with colleagues locally by becoming a member of an eamba Association in your country. Here is a list of eamba Associations.

Any questions, simply contact us at

The Programme
Murray’s programme is designed to give you the skills, knowledge and tools to ethically market your mindfulness teaching practice.
You should expect to allocate 1-2 hours a week in addition to the workshops and coaching sessions to put what you’ve learned into practice. The two group coaching sessions each month will support you in doing this, helping you to keep up with your progress.
To be successful, it’s important to mention that you will only get a different result if you do something different.

Why this initiative?

The eamba community is attending to the decline in demand for personal mindfulness teaching that some mindfulness teachers are facing.

Teachers share that one important reason seems to be the increasing popularity of free apps and online resources.
This may not be a significant issue for those who practise mindfulness teaching as a part-time side activity supplementing their main occupation. But it can be challenging if teaching mindfulness practice is your livelihood.

If you want to be able to earn a sustainable living, attracting more people to your practice is essential. However, as a mindful individual and teacher, you want to avoid the aggressive marketing strategies and coercive tactics. Such techniques are completely at odds with our principles.

So how to solve this? 
Is there a way to attract more participants to your mindfulness teaching practice whilst remaining true to the foundations of mindfulness?



Meet Murray Cowell    
Murray participated in the recent dialogue with Jon Kabat-Zinn and took our issues to heart:
especially for eamba, he has created a program at a very reduced rate.
He says, “We live in an increasingly volatile and constantly changing world. Many people are struggling to cope with their lives, and resorting to ineffective and even harmful methods to manage their stress and emotions.
Learning mindfulness can offer them an alternative, more effective way to improve their well-being.”

“I want to show mindfulness teachers how to reach more of the people whom they can help.
That way, more individuals can experience the benefits of mindfulness.
Some of these people may not even be aware of the potential benefits of mindfulness.

At the same time, I want to help teachers to create a sustainable practice. Then they can focus on their work without worrying about how to make ends meet.
By learning effective ethical marketing and client outreach strategies, mindfulness teachers can expand their reach and connect with more people.
With the right tools and techniques, we can help more individuals lead happier, healthier, and more fulfilling lives.”

Murray Cowell has been training people for 25 years, and has turned to helping other trainers to find new clients and earn a living from doing the work they love.

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